Designing a composer that does not scare non-engineers
The old picker said Feature Request and Bug Report. Faculty read that as "this product is for GitHub people".
Renaming to Idea and Issue, then adding Article, Guide, Event, and Job, let a registrar post without translating our jargon.
We still hide staff-only templates from members. The picker is denser, but the first choice is always the one they need.

This is the piece I send to procurement now. The no-cloaking paragraph is the one that matters.